bits.blogs.nytimes.com - 3/2/2009
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Apple Services: Why Are iPhone Users Willing to Pay for Content?
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Why are iPhone users willing to pay for content?
MacDailyNews —
... "Before media companies rejoice that Apple has found a way to persuade a generation used to getting everything free on the Web to pay for some content, they should look a bit more closely at O’Reilly’s experience with the iPhone manual," Hansell reports. "The book, which sells for $24.99, was initially offered as an iPhone app for $4.99. When the publisher raised the price to $9.99, sales fell 75 percent. O’Reilly quickly dropped the price back down to the lower level." Full article here . [Thanks to MacDailyNews Reader "Citymark" for the heads up.] ...
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