computerworld.com - 6/9/2009
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Computerworld - As part of its annual middle-of-the-fiscal-year reorganization , Microsoft Corp. on Thursday rewarded 14 senior executives with promotions, while confirming the departures of, among others, the heads of its online services, mobility and Windows consumer product marketing units. ...
blogs.computerworld.com - 6/9/2009
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blogs.computerworld.com —
The Apple guy who so smugly announces, "I'm
a Mac" on Apple's TV ads may no longer
be smiling: A just-released study shows that Microsoft has pulled significantly ahead of Apple among Apple's core audience of 18-to-34-year-olds. The reason: ...
(more)
Microsoft ad campaign cleans Apple's clock
news.cnet.com - 6/12/2009
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news.cnet.com —
Microsoft plans to remove Internet Explorer from the
versions of Windows 7 that it ships in Europe,
CNET News has learned. Reacting to antitrust concerns expressed by European regulators , Microsoft plans to offer a version in Europe that has the ...
(more)
Europe to get Windows 7 sans browser | Beyond Binary - ...
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Q&A: Microsoft's Windows marketing chief says Apple's 'scared'
Macworld —
by Eric Lai , Computerworld Editor's Note: This story is excerpted from Computerworld . For more Mac coverage, visit Computerworld's Macintosh Knowledge Center . Do you love Microsoft’s recent TV ads? (See them all on YouTube here.) Hate its “Apple Tax” marketing campaign? Then meet Brad Brooks. As Microsoft’s corporate vice president for Windows consumer product marketing, Brooks approved both campaigns as part of his goal of burnishing Windows 7’s image in advance of its October launch (and tarnishing Apple’s). Brooks’ moves seem to be working. Reviews of Windows 7 are much more positive than Vista’s were. And ...
Q&A;: Microsoft's Windows marketing chief says Apple's 'scared'
MacBytes.com —
... Microsoft is now seen as providing more value than Apple, especially among 18 to 34-year-olds. A Windows marketer since 2002, Brooks was promoted to his current position in February 2008. Brooks talked with Computerworld late last week. An edited transcript of the interview follows. The Seinfeld-Gates commercials last fall got a lot of people talking, but not necessarily in a good way. Your newer "Laptop hunter" ads seem to be a lot more effective. Timed with the recession, they've got a class-conscious attitude that you could almost say is Marxist in tone. (Laughs) This ...
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