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Yup, Apple’s Advertising Budget Is Bigger Than Microsoft Vista’s
techcrunch.com - 11/23/2008
Yup, Apple’s Advertising Budget Is Bigger Than Microsoft Vista’s
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When Apple started running the anti-Vista commercial (above) mocking Microsoft for spending $300 million on Vista’s own ad campaign instead of on fixing its problems, I called it hypocritical : Apple’s advertising budget is also pretty massive. I mean, I see more Apple commercials ...

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MacBlogz - One Stop Apple News:  Apple’s Entire Ad Budget: $486M, Compared to Vista’s $300M

Apple’s Advertising Budget: Revealed! | Technology Industry Blog
industry.bnet.com - 11/22/2008
Apple’s Advertising Budget: Revealed! | Technology Industry Blog
— industry.bnet.com — Just how much Apple spends on advertising has been a fun guessing game among bloggers and analysts recently, particularly given Apple’s successful “I’m a Mac, I’m a PC” campaign. Not only have the spots starring John Hodgman as the hapless ... (more) Apple’s Advertising Budget: Revealed! | ...

Comments vote down The Apple Core found this 11/22/2008found this
Microsoft chopping Zune prices
news.cnet.com - 11/18/2008
Microsoft chopping Zune prices
— news.cnet.com — With the economy tanking and the holidays looming, Microsoft is hoping to salvage some Zune sales by chopping prices. (Credit: Microsoft) The software maker plans to announce on Wednesday a price cut for its flash-based models. The 4GB ... (more) Microsoft chopping Zune prices

Comments vote down Digital Daily found this 11/18/2008found this
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Apple’s Entire Ad Budget: $486M, Compared to Vista’s $300M
MacBlogz - One Stop Apple News — ... TechCrunch’s Erick Schonfeld seems shocked that Apple spends so much money on advertising. However when marketing products such as OS X, the iPhone 3G and the iPod touch, $486 million doesn’t seem like an exorbitant amount of money. The $300 million Microsoft spent on trying to “change Vista’s image,” seems like an astronomical amount of money to spend on a campaign which has had very little effect in actually moving copies of Vista. The difference between both approaches garners varying results among consumers. A quarter into ...

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