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Apple blasts Microsoft, Windows Vista in two new ‘Get a Mac’ ads (with video)
MacDailyNews —
Apple blasts Microsoft, Windows Vista in two new ‘Get a Mac’ ads (with video) Sunday, October 19, 2008 - 07:45 PM EDT Apple has begun airing two new "Get a Mac" TV commercials on U.S television networks that each blast Microsoft and their Windows Vista product. Apple's "Bean Counter" ad looks at how Microsoft plans to "fix" Vista (throw $300 million at advertising) while "V Word" has PC trying to bleep out every mention of the word "Vista." Apple Web Ad: Bean Counter Direct link to video here ...
Apple Unveils Two New ‘Get a Mac’ Ads, Bean Counter and V Word
MacBlogz - One Stop Apple News —
Apple has unveiled two new ‘Get a Mac’ commercials. The ads, titled “Bean Counter” and “V Word” both slam Microsoft and Windows Vista, along with Microsoft’s $300 million ad campaign.
The first commercial shown below directly slams Microsoft for spending nearly $300 million on an advertising campaign, in which Jerry Seinfeld was used to try and “change Vista’s image.” Unfortunately for Microsoft, “Vista [still] looks like it could turn out to be one of the greatest missteps in tech history.”
Bean Counter ...
New Apple Ads Respond to Microsoft Ad Campaign
MacRumors : Mac News and Rumors —
[image] Two new 'Get a Mac' Apple ads appeared tonight which appear to be a direct response to Microsoft's $300 Million ad campaign which included two ads with comedian Jerry Seinfeld ( Shoe Circus , New Family ). In Bean Counter , John Hodgman (PC) is shown separating money into a large pile dedicated for advertising and a small pile for fixing Vista. The ad seems to be a clear response to the much publicized $300 advertising campaign that Microsoft has embarked on to help improve their image. In another ad called V Word , Hodgman describes how they will no longer refer to Vista by name due to the "baggage" that ...
New "I'm a Mac" Ads Stop Attacking Vista, Start Attacking Microsoft's Marketing [Advertising]
Gizmodo —
Apple and Microsoft have been having this bizarre pissing match for a few years now, but this new set of ads marks confirms what previous volleys seemed to imply: these companies have no intention of actually talking about their products. Microsoft's feel-good "I'm Joe the Plumber and I'm a PC" campaign was about as substantive as Apple's disingenuous and outdated attacks on its opponent's software, but this new set of ads is really nothing more than a vague indictment of Microsoft's marketing strategy. Maybe that'll fly with tech news hounds, but most people who see these on TV won't ...
It's Official: Apple Jumps the Shark
SuperSite Blog —
After Microsoft released its wonderful “I’m a PC” advertisements, I wondered what was next for Apple. After all, it’s ingenuous and libelous “I’m a Mac, I’m a PC” ads were instantly rendered moot by Microsoft’s more human and humble ads. How could Apple respond and not look like a bunch of arrogant jerks. Answer: They can’t. And they won’t. It’s in their DNA. So they’ve responded with a new “I’m a Mac, I’m a PC” ad that is both ingenuous and libelous, and once again they come off looking like a bunch of arrogant jerks. And get this: The ad is about … Microsoft advertising. This ad says so much about Apple (and so little ...
New hard-hitting Apple ads go straight for Microsoft’s jugular (with video)
MacDailyNews —
New hard-hitting Apple ads go straight for Microsoft’s jugular (with video) Monday, October 20, 2008 - 11:20 AM EDT "The new Apple 'Bean Counter' ad goes straight for the Microsoft jugular, no messing about at all. Answering the question 'you think that amount of money will fix Vista?' the PC punch line is a resounding 'no, you are right, I'll put it all in advertising,'" Davey Winder reports for iTWire. "It's a very clever twist of the knife that builds on the less than successful promotion of Vista in the marketplace and amongst high profile customers," Winder writes. "While Microsoft attempts to imitate Apple and build a friendly, lifestyle ...
Has Apple Successfully Lured Microsoft Into an Ad War?
Byte of the Apple - BusinessWeek —
Has Apple Successfully Lured Microsoft Into an Ad War? Posted by: Peter Burrows on October 20 If you hadn’t noticed, Apple’s “I’m a Mac” ads have been strangely absent from TV of late. During the baseball playoffs, I noticed only iPhone ads. I know the folks at Microsoft have noticed this as well, and have wondered whether it has anything to do with their new “I’m a PC” ads. After all, the Apple ads seemed to get scarce soon after Microsoft’s campaign launched. The goal of Microsoft’s ads were to stop letting Apple define the Windows brand with the TV-viewing public. But if Redmond thought it had successfully gotten Apple to back ...
New Apple ads savage Microsoft's $300m Windows campaign
AppleInsider —
By Aidan Malley Published: 06:15 PM EST Not content with just criticizing Windows Vista itself, Apple has launched a pair of new TV spots that accuse Microsoft of launching its ad blitz to distract the public from the problems with its software. The two ads, which first began airing this weekend, continue to feature John Hodgman and Justin Long in their familiar PC and Mac roles but question the direct lack of references to Microsoft's own product. The first, "Bean Counter," is the most direct and tackles Microsoft's well-publicized $300 million marketing campaign for Windows, which already includes $10 million just for a set of ads ...
Microsoft outspends Apple 9 to 1 in R&D, but what does Microsoft have to show for it?
MacDailyNews —
Microsoft outspends Apple 9 to 1 in R&D, but what does Microsoft have to show for it? Monday, October 27, 2008 - 04:27 PM EDT [image] The Baltimore Sun's David Zeiler says that Apple’s TV ads that lampoon the amount of money Microsoft is spending on its Vista ad campaign versus fixing the broken operating system are justified. "The point of Apple’s TV spots is that Microsoft should be devoting more resources to making Vista better for users rather than making ads to boost their self-esteem," Zeiler reports. Zeiler also explores an interesting ancillary point, "In Microsoft’s fiscal year 2008 (which ended June 30), it spent just under 1.986 percent ...
Microsoft to spend record amounts to market Vista service pack, er, ‘Windows 7’
MacDailyNews —
Microsoft to spend record amounts to market Vista service pack, er, ‘Windows 7’ Tuesday, October 28, 2008 - 08:59 AM EDT Bill Veghte hesitated when Microsoft Corp. Chief Executive Officer Steve Ballmer asked him to oversee sales and marketing for Windows. He even went as far as questioning the CEO's commitment to the program," Dina Bass reports for Bloomberg. MacDailyNews Take: "Sales and marketing." Not fixing Windows' crumbling code: Bass continues, "Veghte, a senior vice president of the Redmond, Washington- based company, wanted assurance that Ballmer had learned from the shortcomings of Windows Vista, the operating system panned by consumers ...
Measuring Apple’s ‘Get a Mac’ viral video response to Microsoft’s ‘I’m a PC’ campaign
MacDailyNews —
Measuring Apple’s ‘Get a Mac’ viral video response to Microsoft’s ‘I’m a PC’ campaign Tuesday, October 28, 2008 - 06:25 PM EDT "Microsoft has directly responded to Apple’s wildly successful 'Get a Mac' ads with the $300 million 'I'm a PC' campaign (well, after a brief but intriguing attempt to team Microsoft founder Bill Gates with comic legend Jerry Seinfeld)," Matt Cutler reports for Visible measures Corp. 'The "I'm a PC' campaign hit in mid-September and it took Apple exactly a month to respond with three pointedly anti-Vista 'Get a Mac' ads: Apple's "Bean Counter ad: Apple's "V Word" ad: Apple's "Bake Sale" ad: Cutler reports, "To see if ...
Apple’s Entire Ad Budget: $486M, Compared to Vista’s $300M
MacBlogz - One Stop Apple News —
In its 2008 fiscal year, Apple’s entire advertising budget was $486 million. Comparatively, Microsoft’s entire Vista advertising budget was $300 million. While Microsoft is a much bigger company, how effective have both campaigns really been?
Lindsay Blakely over at Bnet has dug up some numbers regarding Apple’s entire annual advertising budget, and when compared to Microsoft’s annual ad budget, it’s a rather surprising find.
According to Apple’s recent 10-k filing, the company spent $486 Million on advertising in fiscal year 2008. This may perhaps be more than ...
Apple winning the advertising war; relentlessly pounds Microsoft
MacDailyNews —
Apple winning the advertising war; relentlessly pounds Microsoft Thursday, February 05, 2009 - 10:36 AM EST "Twenty-five years ago, Apple hurled a legendary marketing sledgehammer at I.B.M. personal computers that ran Microsoft software. During the 1984 Super Bowl, Apple ran a television ad that depicted those machines as instruments of Big Brotherish conformity. The ad was shown just once, but people still talk about it," Brad Stone reports for The New York Times. "Today, Apple is still producing ads that hammer away at computers that run Microsoft’s software," Stone reports. "But this time, Apple’s pounding is constant, even as Microsoft has been weakened by ...
Forrester: Apple Mac kills Windows PC field in customer experience
MacDailyNews —
Forrester: Apple Mac kills Windows PC field in customer experience Friday, April 17, 2009 - 12:57 PM EDT Forrester asked nearly 4,600 consumers about their interactions with a variety of companies, gauging the usefulness, usability, and enjoyability of those experiences. Based on these consumer responses, the firm calculated the Customer Experience Index (CxPi) for 113 firms in 12 different industries. In "Customer Experience Index 2008 Snapshot: PC Manufacturers," Forrester examined the five large PC manufacturers in the CxPi: Apple, Compaq, Dell, Gateway, and Hewlett-Packard. The bottom line: Apple leads and Dell lags. Brad Stone reports for The New York ...
