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Apple debuts new ‘Get a Mac’ Web ad: ‘#1 In Customer Experience’ (with video)
MacDailyNews —
Apple debuts new ‘Get a Mac’ Web ad: ‘#1 In Customer Experience’ (with video) Monday, May 18, 2009 - 10:20 AM EDT Apple's new "#1 In Customer Experience" Web ad, seen here on the front page of The New York Times' website , involves another "ad" for "Hair Growth Academy" featuring "Before Guy" and "After Guy" who help deliver Apple's message: Direct link via YouTube here . [Thanks to MacDailyNews Reader "pDK" for the heads up.]
New Apple banner ad draws attention to customer service
Macworld —
Posted on by Aayush Arya , Macworld.com Oh, boy, they just keep on comin’, don’t they? And they keep getting cleverer with every iteration as well. The latest ‘Get a Mac’ Web ad on The New York Times Web site uses not one, not two, but three individual banners, all interacting with each other. Along the same lines as the recently released series of television spots , this ad focuses on the superior customer service experience you get with a Mac, using the results of a recently published Forrester Research report to make its point. It’s really not as funny as some of the other web ads we’ve seen from the company, but it sure has a surprise ...
Apple Ad Dominates New York Times Home Page, Yet Again
TheAppleBlog —
Regardless of your opinion of Apple’s products, no one can deny that it has some impressive chops when it comes to the advertising game. Music and apps used in its iPod and iPhone commercials often become runaway successes thanks to the exposure, and its brand identity is one of the strongest of any company in any industry.
The ...
