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youtube.com - 8/27/2008

Apple iPhone Surprise Ad (UK Version): Misleading? (video)

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This controversial UK Apple iPhone ad has been rapped by by two watchdogs as misleading for what's being shown in the commercial not translating ...

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guardian.co.uk - 8/27/2008

Apple iPhone ad banned by Advertising Standards Authority over misleading internet claims

— guardian.co.uk — Link to this video A TV ad for Apple's iPhone has been banned by the UK's advertising... watchdog for misleading consumers after it over-hyped the internet capabilities of the smart phone. The ad showed the internet navigation prowess of the iPhone, with ... (more) Apple iPhone ad banned by Advertising Standards ...

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news.bbc.co.uk - 8/27/2008

BBC NEWS | Technology | iPhone ad rapped as 'misleading'

— news.bbc.co.uk — A television advert for the iPhone misled consumers, the Advertising Standards Authority has ruled. Two complaints to... the watchdog noted that the advert said "all the parts of the internet are on the iPhone". But the ASA said because the iPhone did ... (more) BBC NEWS | Technology | iPhone ad rapped as 'misleading'

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macrumors.com - 8/27/2008

U.K. iPhone Ad Banned Due to 'Misleading Claims'

— macrumors.com — The Guardian reports that a television ad for the Apple iPhone has been banned by the U.K.'s... Advertising Standards Authority after receiving complains about misleading claims. The television ad which can be viewed online claims that "... (more) U.K. iPhone Ad Banned Due to 'Misleading Claims'

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Apple iPhone ad banned in UK due to "misleading" claims
AppleInsider — By Sam Oliver Published: 08:00 AM EST Advertising regulators in the UK have ruled that one of Apple's iPhone television commercials mislead customers and ordered it banned from further broadcast. The Advertising Standards Authority (ASA) said it received complaints from two local viewers who took issue with a claim in the 30-second spot which stated that "all the parts of the internet are on the iPhone." That assertion was misleading, they said, because the iPhone does not support Flash or Java, two proprietary technologies that sometimes prove integral in the display of certain web pages. When contacted by the ASA, Apple said it built the Safari web ...

ASA rules iPhone ad ‘misleading’ in UK; says must not be broadcast again
MacDailyNews — ASA rules iPhone ad ‘misleading’ in UK; says must not be broadcast again Wednesday, August 27, 2008 - 09:07 AM EDT Apple iTunes [image] The U.K.'s Advertising Standards Authority (ASA) is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. The strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the Committee of Advertising Practice (CAP), to the standards of the codes, protecting consumers and creating a level playing field for advertisers. An Apple Inc. television ad, for the iPhone, showed the phone in ...

iPhone Ad Banned by UK's Advertising Watchdog Due to Misleading "Internet Capabilities" Claims
iPhone Hacks — Apple's iPhone television ad that says "all the parts of the internet are on the phone" has been banned by UK's Advertising watchdog as it gives a misleading impression of the internet capabilities of the iPhone. It was only last week that Apple's iPhone 3G "Unslow" ad had created some controversy in the blogosphere with some folks complaining that the ad is misleading, and that it sets wrong expectations. This time its an iPhone television ad aired in UK that has come under the scanner. Apple's iPhone Ad featured an individual flicking through web pages on the iPhone to a...

UK iPhone add banned for being “misleading”
Apple Gazette — The Advertising Standards Authority received complaints from 2 local viewers in the UK who felt that the claims in on of Apple’s iPhone commercials was misleading because it claimed that “all the parts of the Internet” were on the iPhone. Since the phone does not support Flash or Java, two critical components in viewing many websites, that claim hardly seems accurate. Apple argued that the phrase was referring to Internet site availability and not every aspect of functionality available on every website. The ASA made not of Apple’s argument, ...