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Which Do You Like Better, Steve: “No Mac for You!” or “Vista–Not That There’s Anything Wrong With That”?
Digital Daily —
The success of Windows is our number one job. With SP1 and the work we’ve done with PC manufacturers and our software ecosystem, we’ve addressed device and application compatibility issues in Windows Vista. Now it’s time to tell our story. In the weeks ahead, we’ll launch a campaign to address any lingering doubts our customers may have about Windows Vista. And later this year, you’ll see a more comprehensive effort to redefine the meaning and value of Windows for our customers.”
– Microsoft CEO Steve Ballmer, July 23, 2008
So Microsoft’s ...
Microsoft to trot out Bill Gates and enlist Mac user Jerry Seinfeld to shill Windows Vista in ads
MacDailyNews —
Microsoft to trot out Bill Gates and enlist Mac user Jerry Seinfeld to shill Windows Vista in ads Thursday, August 21, 2008 - 09:39 AM EDT "Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld," Suzanne Vranica and Robert A. Guth report for The Wall Street Journal. MacDailyNews Take: Is this the same Jerry Seinfeld whose eponymous television series basically chronicled the history of Apple Macs on Jerry's apartment desk? Apple’s 1997 “Think Different” ad featuring Jerry Seinfeld which aired only once during the series finale of Seinfeld: Vranica and Guth continue, "The software ...
No Seinfeld for You
Mac|Life all RSS Feed —
BJ ads So long, and thanks for all the churros. Yes, after a 90-second TV spot and a 4-and-a-half-minute opus of zuh??? , it seems that Microsoft is done making commercials with Jerry Seinfeld , at least for the time being. Now, instead of the Bill-and-Jerry's-Nonsensical-Blathering style of WTF commercials, we'll see the Redmond Giant attempt to take back the phrase "I'm a PC," spoken so many times by John Hodgman in Apple's "Get a Mac" ad campaign . In fact, the first spot, which will debut tonight during the season premiere of "The Office," will even have a Hodgman lookalike saying, "Hello, I'm a PC, and ...
Microsoft's $300 million ad campaign tumbles with new PC ads
AppleInsider —
By Prince McLean Published: 09:00 PM EST Microsoft's bizarre campaign to turn $300,000,000 into a marketing message took an even stranger turn Thursday with the airing of the company's latest television commercial: "I'm a PC." What began as an attempt to associate Microsoft with a smart and comic social relevance turned mean and condescending before being placed on hold indefinitely and replaced by a more defensive series of ads (below) that actually draw attention to Apple by referencing its Get a Mac campaign. The Mojave Experiment The first element of Microsoft's effort was the Mojave Experiment , which portrayed the ...
Greenpeace praises Apple's US Chamber of Commerce exit
The Unofficial Apple Weblog (TUAW) —
Filed under: Apple Corporate, AppleGreenpeace has decided they'll get more attention from praising Apple than by trying to bury it.
The environmental organization is singing hosannas and heysannas to the Cupertino-company for taking a green stand and resigning from the US Chamber of Commerce. Apple walked away from the organization on Monday over Chamber actions seen by Apple as opposing efforts to limit greenhouse gases.
Chamber President Thomas Donohue says his organization does want to see "legislation to address climate change," though the Chamber is against current proposals that, he ...
Seinfeld takes Microsoft’s $10 million for Windows ads, then goes right back to Apple Mac
MacDailyNews —
Seinfeld takes Microsoft’s $10 million for Windows ads, then goes right back to Apple Mac Tuesday, November 03, 2009 - 10:03 AM EST "Jerry Seinfeld has pulled the old switcheroo," Maxine Shen reports for The New York Post. "No more Windows for Bill Gates' former best pal -- the comic has apparently gone back to his first love, Apple [Mac] computers." "In 2008, Microsoft paid Seinfeld $10 million to pitch its Windows Vista operating system," Shen reports. [image] "But that measly amount bought only one year of his loyalty -- and he's legally free to defect to the competition," Shen reports. "The funnyman is currently appearing on TV sitting behind a ...
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