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Microsoft's next Apple price attack: Zune Pass vs iTunes
Infinite Loop —
Microsoft's Laptop Hunter ads ( one , two , three , and four ) must be doing quite well, because what Microsoft started off as a price attack on Macs seems to have transcended over to the online music store business. Sure, Microsoft doesn't refer to it as the Apple Tax this time around, but the company still makes a point to use price as the main factor on its Zune Pass (Flash required) website. Microsoft has put Wes Moss , Certified Financial Planner, to work in telling everyone why the Zune Pass makes more sense than purchases from the iTunes store. Notice that the Zune Marketplace ( our review ) isn't mentioned ...
Microsoft's latest ad: iTunes and the iPod are crazy expensive
Engadget —
We've been wondering when we'd see the next Laptop Hunters ad from Microsoft, but it looks like the company's throwing a change-up: its latest 30-second spot features Wes Moss, Certified Financial Planner, explaining that iTunes "costs a lot" while Zune Pass "costs a little." The argument, of course, is that at a buck a song (or more), ...
Microsoft's Latest Ad Is Dumb: iPods Cost $30,000 to Fill Up [Zune]
Gizmodo —
The Laptop Hunters price assault on Macs has shifted to iPod and iTunes: It'd cost $30,000 to fill an iPod, but Zunepass fills up a Zune for cheap. This is a retarded ad. Why? Because it ultimately cheapens what it's promoting as a consequence. Zune 3.0 is fantastic in its own right—better than iTunes in many ways for music lovers—and Zunepass's 10 free songs a month is a legitimately brilliant stroke. This throws away everything that's great about Zune for some stupid price argument that's going to sway precisely nobody, since everybody downloads music illegally anyway. ...
Microsoft's Latest Dumb Ad: iPods Cost $30,000 to Fill Up [Zune]
Gizmodo —
The Laptop Hunters price assault on Macs has shifted to iPod and iTunes: It'd cost $30,000 to fill an iPod, but Zunepass fills up a Zune for cheap. This is a retarded ad. Why? Because it ultimately cheapens what it's promoting as a consequence. Zune 3.0 is fantastic in its own right—better than iTunes in many ways for music lovers—and Zunepass's 10 free songs a month is a legitimately brilliant stroke. This throws away everything that's great about Zune for some stupid price argument that's going to sway precisely nobody, since everybody downloads music illegally anyway. ...
Finacial planner:$14/month is cheaper than $30,000
9 to 5 Mac - Apple Intelligence —
It really is that simple...
Latest Zune Commercial Claims It Costs $30,000 to Fill An iPod [SNAKEOIL]
Cult of Mac —
Microsoft takes aim at the iPod
The Unofficial Apple Weblog (TUAW) —
Filed under: iPod Family, iTunes, AppleThe paint wasn't even dry on the Laptop Hunter ads and Microsoft is after Apple again, this time with a 30 second TV spot [YouTube link] complaining about the costs of filling an iPod, and what an absolute bargain the Zune Pass is. Claiming that it would cost $30,000US to fill a 120 gigabyte iPod with music, and only 15 dollars a month for a Zune pass, Microsoft wants to make a point that in these trying economic times, Microsoft products make the most sense. Of course, a lot of the math here is fuzzy, and if you stop buying the Zune pass you lose all your music, ...
Microsoft tries peddling music subscriptions with ‘it costs $30,000 to fill an iPod’ (with video)
MacDailyNews —
Microsoft tries peddling music subscriptions with ‘it costs $30,000 to fill an iPod’ (with video) Monday, May 11, 2009 - 11:39 PM EDT MacDailyNews reader "Lomoco" points to Microsoft's latest ad, this time for something called a "zunepass." We're not sure what this "zune" thing is; doesn't ring a bell. Anyway, Microsoft has Certified Financial Planner Wes Moss explaining that to fill an iPod from iTunes, "it costs $30,000." This is the same argument, multiplied by 3, that was used by Napster for their "Napster To Go" subscription service. Remember, "Do The Math?" It ran during Super Bowl XL in 2005. No, really, it did. Napster claimed $10,000 to fill an iPod (the top iPod had ...
$30,000 to fill an iPod
SuperSite Blog —
So Microsoft's latest Apple Tax ad actually goes after the iPod and promotes the Zune, which is interesting on a number of levels. The argument? That filling a 120 GB iPod with songs from the iTunes Store would cost about $30,000. Or you could just get a Zune and subscribe to a Zune Pass for $15 a month, which is a little. While some will argue nonsensically about how you don't "own" subscription music, I'd also point out that that $15 includes 10 free songs each month, which over time, would amount to quite a music collection, presumably of music you tried and then liked so much you decided to buy it. That's a lot better than spending a buck a song, only ...
Microsoft Tries To Save Zune By Calling iTunes A Ripoff
Silicon Alley Insider —
Microsoft (MSFT) is supposedly preparing a new "Zune HD" music player for a summer launch. In the meantime, it's continuing its series of price-driven attack ads on Apple (AAPL) products.
This time, Microsoft is promoting the "Zune Pass" music rental service, which lets you download as much music as you want for a $15/month recurring fee. That's more affordable than filling your new iPod with $30,000 worth of iTunes, the commercial states.
Well, okay. But is that the real problem people have with their MP3 players? We doubt anyone is actually spending $30,000 on music. Most of the music people have on their iPods is already ...
Microsoft Jumps the Shark, But Gets a Lamborghini Gallardo SE for Only $700
TheAppleBlog —
Microsoft has lost its marbles regarding this whole “Apple is expensive” thing, which is clear with their latest “ad”. So far they’ve only been running this ad online, which makes me wonder if even they know they’ve jumped the shark with this meme.
Their latest shot is a video with “certified financial adviser” Wes Moss. Wes ...
Microsoft Zune ad takes a shot at iTunes
Macworld —
by Dan Moren , Macworld.com Oh, Microsoft. You’re really letting that envy get the best of you, huh? Not content to reserve its vitriol for Apple’s Mac line , the latest ad from Redmond takes a shot at the iPod and iTunes Store. That’s right, folks, it’s the rare wild Zune ad ; don’t make any sudden moves—you might startle it. You can catch the full ad below. “Certified Financial Planner” Wes Moss—perhaps better known for his stint on season two of Donald Trump’s reality series, The Apprentice —points out that it costs $30,000— $30,000! —to fill the "latest" model of iPod (the 120GB iPod classic). Instead, you should just give your hard-earned ...
News: Microsoft Zune ad claims $30,000 cost to fill iPod
iLounge | All Things iPod, iPhone, iTunes and beyond —
Microsoft has posted a new Zune advertisement to YouTube, comparing the cost of the company’s Zune Pass subscription service to iTunes. Starring “Certified Financial Planner” Wes Moss, the ad goes on to suggest that it costs $30,000 to fill an iPod—with a black iPod classic shown as an example—while it costs only $15 a month to fill a Zune using the Zune Pass service. As the latest attempt by Microsoft to erode public interest in Apple’s hardware, the ad deliberately ignores the fact that music from users’ existing CD libraries can be loaded onto either company’s device at varying bitrates, but does underscore Apple’s continued lack of a subscription-based listening ...
Microsoft Targets iTunes Prices in New Zune Pass Commercial
MacRumors : Mac News and Rumors —
Microsoft is continuing its attacks on Apple pricing, this time with the launch of a commercial for Zune Pass, Microsoft's monthly subscription plan for digital music. In the commercial, financial planner and former The Apprentice contestant Wes Moss contrasts the $14.99/month Zune Pass with iTunes Store purchases for Apple's 120 GB iPod classic, which at $1.00 per track would cost on the order of $30,000 to fill if all content was purchased from the iTunes Store. Ars Technica ...
Microsoft launches assault on Apple's "iPod tax"
AppleInsider —
By Aidan Malley Published: 06:30 PM EST Microsoft is no longer content with turning up the heat against just Apple's Mac lines and has begun a new marketing campaign that attacks the perceived additional costs of filling an iPod with music versus a Zune, but one which omits key flaws in the process. A new Zune Pass page and matching commercial from the Redmond, Washington-based Zune maker claim that loading a 120GB iPod classic with music solely from the iTunes Store would cost $29,700 where a Zune Pass unlimited subscription service would cost the same $15 per month; the difference is such that it would take 165 years of using the Zune service to match what it ...
