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Microsoft’s 2nd attempt: Gates+Seinfeld ‘New Family’ - long version (with video)
MacDailyNews —
Microsoft’s 2nd attempt: Gates+Seinfeld ‘New Family’ - long version (with video) Thursday, September 11, 2008 - 09:00 PM EDT Uh, here's Microsoft second Seinfeld video hoping to go viral or whatever... Gates+Seinfeld 'New Family' - long version: Direct link to video via YouTube here ...
Microsoft's Next Seinfeld Ad Airs: 'New Family'
MacRumors : Mac News and Rumors —
Microsoft's Next Seinfeld Ad Airs: 'New Family' Thursday September 11, 2008 10:14 PM EST Written by Arnold Kim Submitted by Nieval Rating (41 Positives; 90 Negatives) [ 132 comments ] [ digg ]
New Seinfeld/Gates commercial is actually sort of funny
Macenstein —
I have no idea how the 30-second version of this ad will work, because quite frankly, the first minute of this is pretty bad, but if you stick with it, this 4-and-a-half minute extended version of the new Seinfeld/Gates Microsoft ad is not only tolerable, it is downright watchable. It is now apparent that the idea here is not to say anything positive about Microsoft or its products, it is to make Bill Gates, who pretty much personifies Windows (bland, wooden, not all that attractive), more relateable to the average person. The hope is that in time (say, 40 or so years) this softening of Gates will make Windows seem more like an old friend to the average consumer, and ...
Seinfeld-Gates ad No. 2: “New Family” — it is SO bizarre!
iPhone News Feeds —
Thursday, Sept. 11, 2008 -- 9:44 p.m. -- at my desk The next installment of the Seinfeld-Gates chronicles is out and let me tell you, it's even more bizarre than the last one. It's slightly funny, I suppose, as the last one was ... but it is 4 MINUTES AND 31 SECONDS LONG!! And once again, it isn't until the very end where there's a tie between Jerry, Bill and Microsoft. So if you are still awake after the 4 minutes and 31 seconds, you get the same kind of ending as you got in the first one. Sorry. Didn't mean to give it away. But as I was watching it here, my colleagues were doing the same .. and they pointed out something very, very interesting that I must agree with: ...
New Seinfeld Microsoft Ad...
9 to 5 Mac - Apple Intelligence —
Are you amuzed yet?
Was 4 minutes of your life worth watching Bill Gates do the robot?
Seinfeld And Gates Fail To Connect With Real People In 'New Family' Ad
iPhone Savior —
The latest in a series of Microsoft adverts, "New Family" feature the tragic team of Gates and Seinfeld, who are found desperately attempting to connect with real people by moving in with a family of morons. Is that what the Microsofties think real families are like? Of course our "Dumb and ...
Video: Microsoft Airs New Jerry Seinfeld Commercial, “New Family”
MacBlogz - One Stop Apple News —
Tonight Microsoft has aired its second installment in their ridiculously irrelevant $300 Million media extravaganza. The new ad, titled “New Family” comes in at 4 minutes 30 seconds long and features Bill Gates and Jerry Seinfeld living and interacting with real people.
I’ve previously written that “The commercials do demand attention, and by attracting buzz, Microsoft is attracting eyeballs, which is the end goal of any successful ad campaign.” For the millions of tech addicted twenty and thirty somethings out ...
New Seinfeld/Gates ad surfaces, campaign costs ~$300m
MacNN | The Macintosh News Network —
[image] Microsoft on Tuesday unveiled a new ad featuring founder Bill Gates and comedian Jerry Seinfeld, cozying up to an allegedly typical American family in an attempt to discover what the average user wants. The ad follows in the same vein as the first, comprised mostly of Seinfeld's well-known comedy style "about nothing." Both Seinfeld and Gates portray a character who act like opposites of their commonly perceived personality, with a food delivery driver being told by Gates that he has "got nothing" when it comes time to pay the tab, Seinfeld handing the teen an old Greek coin. Throughout the four-and-a-half minute commercial, the two are subject to suspicion and ...
Second Seinfield Microsoft Ad Airs; What?
TheAppleBlog —
So when the first ad featuring Jerry Seinfield and Bill Gates aired, I was mildly confused and more than anything really wanted to give it a chance. But this evening Microsoft aired the second ad in the series and now I’m really just flat out baffled by Microsoft’s decisions with this ad campaign.
This particular ad has a full-length four and half minute version (below), and in keeping with the theme from the first ad, mere 5 seconds of the 270 available are used to mention anything about Microsoft or Windows.
Microsoft, bail out now before you confuse people even more. ...
Just Admit It: The New Microsoft-Seinfeld Ad Is Funny
Silicon Alley Insider —
Go ahead: Get that scowl on and push play. And then try to tell us with a straight face that you didn't smile at least a couple of times (or even laugh outloud).
The ad won't sell a single copy of Vista, of course. And it's patronizing (in that clever meta-meta way where it's OBVIOUSLY SUPPOSED TO BE patronizing and therefore ACTUALLY NOT patronizing but ACTUALLY IS patronizing when you really stop to think about it). And most people probably won't have the faintest idea it's an ad for Microsoft.
But they'll laugh, at least when they aren't wincing or confused. Because Seinfeld is VERY funny. And Seinfeld and Gates do actually make a good duo. ...
YouTube Find: Jerry Seinfeld and Bill Gates Take 2 - “Why are we doing this, again?”
Apple Gazette —
The second Jerry Seinfeld and Bill Gates commercial from Microsoft has been released - and…um…it’s a lot like the first one. So far, comments on other sites and on YouTube seem to indicate that people are liking this one a little more than the first one, and I think I would agree that it is slightly better…but still very weird, slightly off-putting, and not at all what I would have expected from Microsoft…and I don’t mean that in a good way.
This one clocks in at 4:30 - which is kinda long for a commercial. Take a look at it - and feel free to tell us ...
Seinfeld, Gates 'connect' with regular folks in new Microsoft ad
AppleInsider —
By AppleInsider Staff Published: 09:00 AM EST The commercial series 'about nothing' featuring Bill Gates and Jerry Seinfeld continued Thursday evening with a new segment seemingly about something: Microsoft's ability to 'connect' with ordinary people. The four and half minute extended skit can be seen below. It's been reported that Microsoft has agreed to pay Seinfeld approximately $10 million for his role in the ads, which are said to be just one facet of a massive $300 million advertising campaign on the part of the Redmond-based software giant aimed at cleaning up the tarnished image of Windows Vista. In an email to employees ...
The Simple Life: Gates and Seinfeld, the Hilton and Ritchie of Tech
Digital Daily —
The appeal of FOX’s reality show The Simple Life may have eluded you and I, but it’s clearly struck a chord with Microsoft and its new ad agency Crispin Porter + Bogusky which seems to view Microsoft chairman Bill Gates and comedian Jerry Seinfeld as the Paris Hilton and Nicole Richie of tech. To wit, “New Family” the the second spot in the CP+B-produced campaign for Microsoft, which features Gates and Seinfeld and Microsoft moving in with a family of “real people” and connecting with them.
Like the first ad in the campaign, “Shoe Circus,” ...
Point: Microsoft goes around the bend with the second Bill and Jerry "ad"
MacUser —
Something is wrong with Microsoft--more than usual, I mean. What the hell are they trying to do anyway? Make a movie out of these shorts? Is Bill Gates trying to become an actor now? Does anyone have any clue what's going on? Look at the embedded YouTube video below (or check out a high quality version at Microsoft's website) and tell me that I'm wrong. I dare you.
I mean, if all you're going to do is show a lengthy, completely unrelated skit and throw in a Windows logo at the end, how about showing something people actually want to see--movie trailers, exclusive clips, music videos, etc.? Huh, ...
Bill and Jerry's Excellent Adventure
Mac|Life all RSS Feed —
[image] Get ready for another entertaining episode of “Bill and Jerry’s Excellent Adventures.” This time, the two decide to leave their gloriously wealthy lives behind for a taste of what it’s like to live a normal life (one that doesn’t involved owning a moon house that hovers over Seattle). The new advertisement starts out with Jerry Seinfeld and Bill Gates eating dinner with their “new family.” Hilarity ensues as soon as Seinfeld spits out another one of his witty one-liners (“I got so many cars, I get stuck in my own traffic”) and Gates attempts his hand at it, too: “Are there any monsters in this story?” To which Gates replies, “Yes, but it’s okay, there’s a ...
Microsoft airs second ad, campaign makes sense
The Unofficial Apple Weblog (TUAW) —
Filed under: Analysis / Opinion, Odds and ends
Microsoft aired the second in its series of new ads featuring Jerry Seinfeld and Bill Gates, and unlike the first ad, we finally discover that the pair are trying to find out what life is like for the average person.
Since Gates "lives ...
No Seinfeld for You
Mac|Life all RSS Feed —
BJ ads So long, and thanks for all the churros. Yes, after a 90-second TV spot and a 4-and-a-half-minute opus of zuh??? , it seems that Microsoft is done making commercials with Jerry Seinfeld , at least for the time being. Now, instead of the Bill-and-Jerry's-Nonsensical-Blathering style of WTF commercials, we'll see the Redmond Giant attempt to take back the phrase "I'm a PC," spoken so many times by John Hodgman in Apple's "Get a Mac" ad campaign . In fact, the first spot, which will debut tonight during the season premiere of "The Office," will even have a Hodgman lookalike saying, "Hello, I'm a PC, and I've been made into a ...
Microsoft: I’m a PC and I’ve been made into a stereotype
The Apple Core —
September 19th, 2008 Microsoft: I’m a PC and I’ve been made into a stereotype Posted by Jason D. O'Grady @ 8:24 am Categories: Microsoft Tags: Stereotype , PC , Microsoft Corp. , Desktops , Hardware , Jason D. O'Grady Microsoft: I’m a PC and I’ve been made into a stereotype After Microsoft unceremoniously canceled their unfunny ad campaign featuring Bill Gates and Jerry Seinfeld shopping for shoes and being regular people , they’ve launched phase 2 of the US$300 million dollar campaign. The new ads (YouTube links 1 , 2 , 3 ) are designed to show that PC users are real ...
Apple and Microsoft Snipe in Ad Campaigns
TidBITS: Mac News for the Rest of Us —
Since 2006, Apple's "Get a Mac" ad campaign featuring Justin Long as a relaxed, hip Mac and John Hodgman as a stuffy, stressed-out PC have poked fun at the PC industry and Windows in particular. For years, Microsoft ignored the campaign, but in September 2008, Microsoft launched what is reportedly a $300 million ad campaign aimed at, to quote the internal Microsoft email about the campaign, telling "the story of how Windows enables a billion people around the globe to do more with their lives today."
As "an icebreaker to reintroduce Microsoft to viewers in a consumer context," Microsoft made a set of ads featuring Bill Gates and comedian Jerry ...
Apple’s Entire Ad Budget: $486M, Compared to Vista’s $300M
MacBlogz - One Stop Apple News —
In its 2008 fiscal year, Apple’s entire advertising budget was $486 million. Comparatively, Microsoft’s entire Vista advertising budget was $300 million. While Microsoft is a much bigger company, how effective have both campaigns really been?
Lindsay Blakely over at Bnet has dug up some numbers regarding Apple’s entire annual advertising budget, and when compared to Microsoft’s annual ad budget, it’s a rather surprising find.
According to Apple’s recent 10-k filing, the company spent $486 Million on advertising in fiscal year 2008. This may perhaps be more than most people would have ...
"I'm not cool enough to be a Mac person": Microsoft ad
APC —
"I'm not cool enough to be a Mac person": Microsoft ad
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