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New Ad Touts Apple’s Enviro Cred
Cult of Mac —
MacBooks: World’s greenest family of notebooks
The Apple Core —
November 25th, 2008 MacBooks: World’s greenest family of notebooks Posted by Jason D. O'Grady @ 9:01 am Categories: MacBook Pro , MacBook , Environment , Green Tags: Apple MacBook , Apple Inc. , Notebooks , Hardware , Notebooks & Tablets , Jason D. O'Grady MacBooks: World’s greenest family of notebooks Apple’s latest Get A Mac television commercial proclaims the new MacBooks to be the “world’s greenest family of notebooks.” The ad touts the MacBook as completely recyclable and says that it uses a quarter of the amount of power of a ...
Greenpeace Green Scorecard: Nokia Wins, Apple Fails, Nintendo Crashes Again [Ecowhining]
Gizmodo —
Those rainbow warriors/whiners/heroes/potheads/charlatans (pick whatever makes you tick) from Greenpeace have released their new Guide to Greener Electronics. There have been plenty of changes compared to last year, with many manufacturers going, but others going down. Nokia is now at the top, near the 7/10 mark, but Nintendo keeps crashing miserably at 1/10. What about Greenpeace's archenemy Apple? Despite their latest efforts, it keeps failing ad drops to the 14th position. It seems they are not impressed by Apple's latest green ads: Apple’s score increases ...
Apple's "Green Computing" Is A Cheap PR Stunt -- Dell (DELL, AAPL)
Silicon Alley Insider —
Apple (AAPL) has been touting its new aluminum Macbooks as the "world's greenest family of notebooks." Dell (DELL) is having none of it.
In a weekend blog post, Dell VP Bob Pearson launched a broadside against Apple, accusing the company of using environmentalism as a PR stunt. Apple isn't being "open and transparent" in its efforts to protect the environment, Pearson says.
Pearson's points:
Apple doesn't attend industry meetups or hold press conferences on the environment.
Employees aren't allowed to blog. (Huh? We're not sure what this has to do with being green.)
Apple hasn't set any ...
Dell Green, Alright — Green With Envy
Digital Daily —
I’m not sure which is more suprising: that Dell (DELL) would publicly criticize Apple’s (AAPL) environmental claims in a post to the company’s Direct2Dell blog or that anyone would pay any attention whatsoever to that post, which is poorly researched and as unwieldy and silly as late ’90s-era Inspiron.
Like a heckler emboldened by one-too-many Prairie Dogs, Dell catcalls at Apple’s latest MacBook ad, which claims the machine is the “greenest” notebook on the market, thanks to its environmentally responsible unibody enclosure and the recyclable materials from which it’s made. Dell ...
