Follow MacBlips on Twitter
Microsoft ad says that Macs are too cool for its customers
Macworld —
Posted on by Aayush Arya When it comes to advertising, lately Microsoft just can’t seem to get it right. First it was the weird and incomprehensible onscreen banter between Gates and Seinfeld, then a series of commercials with a montage of various people chanting “I’m a PC” which only served to show how that Microsoft was intimidated by Apple’s portrayal of the PC, and now this. In a new one-minute spot , Microsoft shows what a “real person” does when given a budget of $1,000 to shop for a notebook—the real person in this case being a woman named Lauren (pictured), who also just happens to be an actor (to be fair, actors need computers, too). Microsoft ...
'I am a PC Ad' was staged
9 to 5 Mac - Apple Intelligence —
So this isn't going to come as a big surprise, but "Lauren" (if that is her real name) didn't really go into the Apple store...or Crispin Porter had a bunch of extras walking around during the filming.
How do we know? Notice at 0:13 when she walks into the store, there is a balding guy with jacket and striped shirt and camera walking by. He is still walking by when she leaves the store filmed on the other camera. That gave her less than a second in the store. She said she walked in and looked around but how could this be?.
We also know she is an actress so ...
Congrats, Lauren! You’re a ‘PC’ and now you own a $699 Piece o’ Crap
MacDailyNews —
Congrats, Lauren! You’re a ‘PC’ and now you own a $699 Piece o’ Crap Sunday, March 29, 2009 - 01:34 PM EDT "Microsoft [has] kicked off [yet another] new Crispin Porter + Boguksy-produced Ad campaign," Seth Weintraub writes for Computerworld. " I'll sum up the message for you: 'We allow our software to be installed on really cheap machines.'" Direct link to video via YouTube here ...
Microsoft Ad Fuels Mac/PC Debate - ugh.
Apple Gazette —
You know what I’ve decided I don’t have time in my life for anymore?
The Mac vs. PC debate.
Honestly, the Internet can kill the fun in just about anything, and it has officially killed the fun of this back and forth for me. This new Ad from Microsoft is really what takes the cake. Not the ad itself - I think that ad (as an advertisement and nothing more) is well done, and effective.
I also think it makes Microsoft look incredibly frightened of Apple in ways that I didn’t realize.
Apple’s been taking jabs at MS for years, so I certainly ...
Microsoft’s anti-Apple ad ‘Lauren’ reeks of fear, nastiness (Steve Jobs’ wife’s name is Laurene)
MacDailyNews —
Microsoft’s anti-Apple ad ‘Lauren’ reeks of fear, nastiness (Steve Jobs’ wife’s name is Laurene) Thursday, April 02, 2009 - 12:10 PM EDT "Microsoft finally crossed the line," David Zeiler blogs for The Baltimore Sun. "It’s most recent TV ad, “Lauren,” showing a perky young woman shopping for a laptop with a 17-inch screen that costs under $1,000, mentions the Mac by name," Zeiler reports. "One of the generally [accepted] principals of advertising is to avoid mentioning a competitor by name. This is especially true for market leaders." Direct link to video via YouTube here ...
Slate: Microsoft tries to peddle Windows as ‘The Poor Man’s Mac’
MacDailyNews —
Slate: Microsoft tries to peddle Windows as ‘The Poor Man’s Mac’ Thursday, April 02, 2009 - 10:40 PM EDT "Microsoft wants you to buy PCs because they're cheaper than Apple products, not because they're better machines," Farhad Manjoo writes for Slate. "Until recently, both Apple and Microsoft have shied away from the price fight. In its 'I'm a Mac/I'm a PC' ads, Apple avoids mentioning its machines' higher prices; instead, it takes on Windows' shortcomings. The implication is that if you go for a PC to save money, you'll get what you pay for. I've been chronicling Microsoft's evolving marketing strategy for a few months, and I've been mainly critical. The 'Mojave Experiment,' ...
Windows: ‘The Poor Man’s Mac’ - Slate
MacDailyNews —
Slate: Microsoft tries to peddle Windows as ‘The Poor Man’s Mac’ Thursday, April 02, 2009 - 10:40 PM EDT "Microsoft wants you to buy PCs because they're cheaper than Apple products, not because they're better machines," Farhad Manjoo writes for Slate. "Until recently, both Apple and Microsoft have shied away from the price fight. In its 'I'm a Mac/I'm a PC' ads, Apple avoids mentioning its machines' higher prices; instead, it takes on Windows' shortcomings. The implication is that if you go for a PC to save money, you'll get what you pay for. I've been chronicling Microsoft's evolving marketing strategy for a few months, and I've been mainly critical. The 'Mojave Experiment,' ...
